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Hey, I am Pip

Privacy-FocusedDigital Analyst

With over 10 years of experience, I help set up and debug tracking implementations – client-side, server-side, or cookieless, always GDPR- and TDDDG-ready.

Years experience
10+Years experience
Tools built
3Tools built
& TDDDG
GDPR& TDDDG
Cookie CrawlerReady

Checks which cookies are set before any consent decision has been made.

Only the given page is loaded, with no click on the consent banner.

Services

What I can help with

Tracking bug, consent problem, or a technical dead end – let us use a no-obligation first call to work out whether I can help.

  1. 01

    Tracking debugging

    I audit existing implementations, find the source of the error, and fix data layers, tag triggers and consent logic.

    • Tag debugging
    • Data layer QA
    • Consent
    • Analytics QA
  2. 02

    Tracking setup

    Client-side, server-side or cookieless – including consent management integration. Clean, scalable, documented.

    • Adobe Analytics
    • Google Tag Manager
    • Server-side
    • Architecture

Testimonials

What clients say

  • Mr. Jaeckle made sure our conversion tracking is accurate – a true success factor for our campaigns.
  • Thanks to Mr. Jaeckle, we now have a modern website with a convenient filter feature; he reliably takes care of everything – from hosting to tracking.
  • Thanks to Mr. Jaeckle's advice, our server setup runs smoothly – and our digital processes are noticeably more efficient today.

Projects

Built, hosted, documented

This website, the Bread Calculator, and other services are hosted on a server in Germany.

  • Genug Analytics

    Genug Analytics

    A self-hosted, MIT-licensed web analytics tool with no dashboard: traffic questions go straight to an AI agent over MCP. Runs as a single Node process with embedded SQLite — cookieless, no external vendor.

    • Astro
    • TypeScript
    • MCP
    • SQLite
    • Node.js
    Visit website →On GitHub →
  • sGTM Proxy Client for Braze™

    sGTM Proxy Client for Braze™

    An sGTM Client Template that serves the Braze Web SDK from your own domain and proxies all Braze requests — ad-blocker resistant, first-party, and GDPR-friendly.

    • Google Tag Manager
    • GTM API
    • Braze™
    • Reverse Proxy
    View product →
  • Shopify GA4 & Google Ads Setup

    Shopify GA4 & Google Ads Setup

    A Shopify Custom Pixel + GTM Web Container for GDPR-ready GA4 and Google Ads tracking — full ecommerce event coverage, Consent Mode v2, and hashed user data, with no tracking-app subscription.

    • Shopify Custom Pixel
    • Google Tag Manager
    • GA4
    • Google Ads
    View product →
  • Simple Data Layer Viewer

    Simple Data Layer Viewer

    The extension displays the data layer of the current website with just one click. It supports live updates, code injection, and request redirection.

    • WXT
    • WebExtensions API
    • React
    • TypeScript
    For Chrome →For Firefox →
  • Simple In-Page Analytics Viewer

    Simple In-Page Analytics Viewer

    The extension displays the most important Adobe Analytics data for the current page with a single click – for today, yesterday, or the last 7 days.

    • WXT
    • WebExtensions API
    • React
    • Adobe APIs
    For Chrome →
  • SardinienHunde.org

    SardinienHunde.org

    The website for the animal welfare association was built entirely by myself – including the cookie banner and Google Analytics tracking. Its core feature is the filter for adoptable dogs.

    • Next.js
    • Contentful
    • AWS
    • Google Tag Manager
    Visit website →
  • Brotrechner.de

    Brotrechner.de

    The calculator was built entirely by myself and is designed to make bread baking as easy as possible. In the background, a self-hosted server-side tracking system is running.

    • Next.js
    • TypeScript
    • Server
    • Linux
    • Docker
    Visit website →

About me

Understanding technology, ensuring quality, using data

I have been working in Digital Analytics for over ten years – with a focus on tracking, consent, and data quality. My goal is to create clean and privacy-compliant setups that work reliably and deliver real value.

Experience in agency, technology, and corporate environments enables me to support companies with technically sound and practical solutions – from analysis to implementation.

Career

Career
PeriodRoleCompany
2025 – todayWeb Analytics SpecialistAdvancing the cross-brand digital analytics setup with a focus on quality assurance and continuous data-driven optimisation.Adobe AnalyticsAdobe TargetAdobe TagsVersicherungskammer Bayern
2023 – 2025Project Lead Digital AnalyticsResponsible for the international digital analytics setup and for ensuring legal compliance.Adobe AnalyticsAdobe TargetCHEQAUDI AG
2019 – 2023Technical Digital AnalystImplementation and development of the international digital analytics and consent management setup.Adobe AnalyticsAdobe TargetCHEQAWSAudi Business Innovation GmbH
2015 – 2019Digital Analytics ConsultantDelivered digital analytics projects for a range of clients, plus KPI workshops and pre-sales consulting.Piano AnalyticsGoogle Tag ManagerTealiumCommandersActPiano (formerly AT Internet)
2014 – 2015Account Manager Performance MarketingPlanning, execution and optimisation of performance campaigns, plus automation with Google Ads Scripts.Google AdsGoogle Tag ManagerGoogle Analyticsplan.net (Serviceplan Group)

Contact

Tracking broken or privacy not ensured? Consent setup incomplete? Data layer faulty?

Get in touch for a free initial assessment — together we will identify the root cause and fix it accurately, in full compliance with GDPR and TDDDG.

Get a free diagnosisPrefer plain email? [email protected]